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Digiday Dialog with Chango: Rethinking Retargeting
 
 
2014-12-19 0 Comments Report abuse
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Categories: Marketing, Retargeting & Remarketing, Display
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The Digiday website (www.digiday.com) is our content hub. We support that with our email newsletters: Digiday Daily, Digiday Brands and Digiday Publis...

Introduction


Site retargeting is the latest and greatest in digital media. But there are many issues that remain with the practices, in particular regarding the transparency into tactics used and the pricing of the media. Chango chief strategy officer Dax Hamman joins Digiday editor-in-chief Brian Morrissey to discuss what marketers should know about retargeting and why.
Moderator: Brian Morrissey, editor-in-chief, Digiday
Speaker: Dax Hamman, chief strategy officer, Chango
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