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Digiday Dialog with Chango: Rethinking Retargeting
2014-12-19 0 Comments Report abuse
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Level : Bronze
Categories: Marketing, Retargeting & Remarketing, Display
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Site retargeting is the latest and greatest in digital media. But there are many issues that remain with the practices, in particular regarding the transparency into tactics used and the pricing of the media. Chango chief strategy officer Dax Hamman joins Digiday editor-in-chief Brian Morrissey to discuss what marketers should know about retargeting and why.
Moderator: Brian Morrissey, editor-in-chief, Digiday
Speaker: Dax Hamman, chief strategy officer, Chango
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